The ever-popular Windsor and Eton Brewery has launched a special contest to promote the beer it is making for British Champions Day at Ascot Racecourse.
The team at the brewery are challenging beer and racing fans to #dothefrankie. This involves taking a picture of themselves impersonating Frankie Dettori’s flying dismount. An image of the flying dismount is featured on the pump clip for Champions Day Ale, the beer that has been specially brewed for the event.
Anyone game enough to have a go at the #dothefrankie challenge will stand a chance of winning themselves a ticket to the event. One lucky person will bag a hospitality package worth £1,000, while an entire pub’s staff can win a prize for the best landlord’s entry.
Champions Day Ale is brewed using Windsor Farm barley. The brewery adds that it has also included: “a stable blend of English and New World Hops that provides a pacey finish.”
Anyone who actually posts an image or video of them ‘doing the Frankie’ will receive a code that they can exchange for a discounted ticket to the race day. Prize giving will be carried out on 12 October and the event itself is held at Ascot Racecourse of 20 October.
Will Calvert, Director at Windsor & Eton Brewery, told the Windsor Observer: “Flat racing and good beer always go well together – and we think we’ve brewed a champion beer for QIPCO British Champions Day, that will inspire our customers to do the Frankie, and enjoy the special day.”
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